Digipak analysis

An example of a digipak is Muse's greatest hits album. From the picture, the digipak includes highly stylised artwork which helps to illustrate some of the themes present in the songs created by the artist. The images are iconic and memorable and help to continue the established image of being a unique rock band, with the glamorous lady and location shown. The interior artwork seems to link with the exterior artwork, by using the same patterns and colours present on the front. The title of the digipak is small and in the corner, which helps to solidify the collection as being rather arty. The digipak has 3 panels and space to hold 2 discs, seemingly for a disc one and two, allowing for extra music and/or bonus content to be sold to consumers.


Another example would be the Mumford and Sons digipak. The pack is 3 panelled and contains a booklet with lyrics etc. contained in a sleeve, the disc in a plastic holder and lot's of interior artwork, which seems similar to their album artwork, showing that they have followed a similar house style throughout. The art work portrays the band which helps to reinstate their acoustic, folky genre which is the main thing they are known for. The use of white makes the pack seem clean cut and attractive and the black disc contrasts, making it stand out against the white.



This magazine advert by the Kings Of Leon for their album Only by the Night, uses their album cover artwork as the main focus, but helps to elaborate on it by using different coloured fonts and titles to draw the attention to other information after seeing the interesting image. The Image is a bizzare mixture of the band members' faces as well as a bird of preys face, drawn on their faces when the photo was taken. The information is simply displayed on the advert allowing for people to quickly absorb the knowledge of the artist, the album name and what it includes along with the release date and the website it can be bought from. The iconic image allows it to be instantly recognisable.