Music Video Theory
Post modernism is a key theory which ties into popular music
and pop culture. It is the basis of how we consume entertainment and is key
when marketing and constructing promotion is concerned.
Post Modernism states that…
Faith in science, history, progression of
society and religion has collapsed. These things are called a grand narrative.
People constantly change and update their
identities.
Buying and consuming products helps us to create
ourselves.
Information Technology and society converge into
Social Networking and online activities.
There is very little distinction between real
life and simulated life.
Andrew Goodwin identified 4 recurring features present in
most music videos:
Music videos feature characteristics from metal,
rock, pop or dance genres, featuring dancers, shots of the band, crowds etc.
Lots of close ups of artists, bands, and
instruments. These are because of the record label’s demands and certain styles
and iconic features can recur.
The ideas of looking, and also sexualising the
female body.
Intertextual references!
Intertextuality: Referencing other media.
Exhibitionism: Showing off some sort of sexual gaze and body and such.
Theories:
Steve Archer’s Theory:
< There needs to be a strong, logical connection
between performance and narrative.
Dancing or an extra visual aspect to add a need
to watch the video again.
Music video will cut between narrative and band
performance.
John Stewart’s Theory
Lots of close ups of the artists face and
thorough lighting.
Contains elements of TV adverts.
Intertextual references from possibly anything,
including cinema and photography.
Incorporating, raiding and reconstructing: Using
the familiar to make your work even more recognisable.
The video allows the viewer to be closer and
more personal with an artist then a live performance.
Mise en scene can be used to emphasise themes
and lifestyles that we might aim towards.
Ed - you are making progress but no posts for three weeks!!!!! Where's the evidence of the plannig for your shoot???? You have some material - pitch, audience interviews - but some vital elements are missing. This will jeopardise your chances of maintaining a grade A.
ReplyDeleteHow can you go out and film if you haven't planned??
As a matter of urgency you must post:
Shot lists – remember to include shot type, camera angle / movement, subject, props, notes
Storyboards
Location shots – your own or Google images
Try outs – practice videos, effects, edits, etc
Costume plans
Details of actors
Prop planning – images / lists
Shooting schedule for day
Lighting plans
Photo stills showing a walkthrough of your plans
Y13 – annotated lyrics, band correspondance
Mood boards – to show influences